Siglo's goal is to promote financial and digital inclusion. To illustrate its business case, Siglo's press release leads to emerging markets like Mexico, where data is usually expensive (in terms of many people's wages), and equipping a mobile phone requires a trip to the gas station or shop; More than 60 percent of customers do not have bank accounts.
To build the protocol, Siglo utilized the success of its first product, Pig.gi, an Android lock screen app used by more than one million smartphone owners in Mexico and Colombia to access the internet. Launched in 2016, Pig.gi garnered more than one billion impressions for its brand partners and distributed 45 million Pig.gi coins to its users, as well as a wealth of new data for its developers,
We built Siglo for the success of our Android Pig.gi app, which has been used by more than one million smartphone owners in Mexico and Colombia to access the internet, adding blockchain layers above the previously established off-chain data rate point, called Pig.gi Coin. More than 65% of these users are not labeled. Launched in 2016, Pig.gi has generated over one billion impressions for its brand partners, the brand has received over 1 million consumer opinions, and we have distributed 45 million Pig.gi coins to users. We have collected a lot of new data that maps the customer’s journey from the initial discovery to the final transaction.
Continue to provide free top-ups on a scale, the Siglo protocol and token will be launched, creating tokens that connect providers and brands that instantly reward consumers with connectivity for engagement. The launch of the Siglo token will facilitate the expansion of the platform that will tokenize access to airtime, as well as expand the ecosystem in new and current markets. As the user base grows, our dataset becomes stronger and consumer demand brand insight and engagement increases.
In addition to providing infrastructure for users increasing access to cellular networks, the establishment of a decentralized network allows access to basic financial services, thereby serving populations not previously covered by traditional banking. Basic financial services include transfers, access to credit, and the ability to invest and save.
CONCLUSION
Forty-seven banks will fully respect the standards and recommendations set forth by the PSD2 of the European Commission. Infrastructure development is basically based on the PSD2 command that provides secure transactions and services. This will be a one-time solution for all next-generation consumer financial needs.
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